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For Kait, marketing has never been about simply putting a listing online. It is about telling a story, creating connection and making sure every client, home and business feels represented in an authentic way.
As the Marketing Director and Brand Strategist for the DAVID SGRO team, Kait has played a major role in building the brand from the ground up with a focus on authenticity, consistency and creating an experience that reflects who they truly are. Since 2020, she has helped develop a recognizable brand built around thoughtful marketing, strong community relationships and a commitment to serving clients at the highest level.
From social media content and listing campaigns to community initiatives, client resources and event planning, Kait is involved in every aspect of how the DAVID SGRO team presents itself. She creates the marketing strategy behind each listing, develops the team's resources and guides, manages social media platforms and ensures every piece of content has a purpose behind it.
Kait believes great marketing begins before a home ever reaches the market. She works alongside clients to help prepare their homes for success by creating thoughtful strategies around presentation, photography, storytelling and exposure. Every home has a unique story, and Kait enjoys bringing that story to life by highlighting the features, lifestyle and details that make each property special.
Her passion for digital marketing continues to grow every day. Kait is constantly learning, testing new strategies and analyzing what works best to help properties receive the attention they deserve. Through creativity, research, trial and refinement, she continues to find new ways to improve the team's digital presence and create meaningful exposure for clients.
Marketing is not just about posting more. It is about marketing with intention, understanding the audience and creating a strategy that supports the client's goals.
Kait has created many of the resources that guide clients throughout their real estate journey, including buyer and seller handbooks, seller guides and custom property feature books. She believes informed clients feel confident clients. Her goal is to provide the right tools, information and guidance so clients feel supported from their first conversation through closing day.
Kait also brings a strong understanding of the standards behind real estate marketing. She stays current with Coldwell Banker Canada Identity Standards, RECO advertising requirements and brokerage marketing guidelines to ensure the DAVID SGRO team brand remains creative, professional, consistent and compliant. She believes the strongest brands are created when creativity is supported by knowledge, strategy and intention.
Beyond real estate marketing, Kait has a passion for community. She manages the social media presence for the DAVID SGRO team while also creating content that highlights local businesses, community events and the people who make Simcoe County such a special place to live.
Supporting local businesses is something that comes naturally to Kait. She believes small businesses are the heart of every community and that sharing their stories helps create stronger connections between businesses, families and the communities they serve.
Kait has helped plan and execute many of the team's community initiatives, including the annual Kids Fall Festival, 12 Days of Local Giveaways and participation in events such as the Alliston Potato Festival, Alliston Street Festival and Santa Claus Parade. For Kait, these events are not simply marketing opportunities. They are opportunities to show up, give back and create meaningful experiences for the community.
When Kait is not creating marketing strategies for the DAVID SGRO team, she can be found behind the camera creating content and sharing stories through Coffee With Kait.
Through Coffee With Kait, Kait highlights local businesses, community events and the people behind the brands that make Simcoe County special. Her passion for storytelling, creativity and supporting local businesses has created a platform where she can help businesses showcase who they are in an authentic and engaging way.
Whether it is creating content, sharing a local story or helping a business connect with their audience, Kait believes the best marketing starts with genuine relationships.
Outside of real estate and content creation, Kait is a wife and a proud mom to two amazing children who keep life full of adventure.
She enjoys spending time outdoors through hiking, camping and biking, travelling, swimming, cooking, baking and creating memories with family and friends. She is also currently enjoying her golf era, finding new ways to stay active after years of playing sports like hockey and baseball.
These moments outside of work help keep Kait grounded, inspired and connected to the creativity she brings into everything she does.
For Kait, giving is her love language. Whether it is supporting a local business, creating something meaningful for a client or bringing people together through community events, she believes the little things are what create lasting connections.
Great marketing is not just about getting attention. It is about building trust, creating community and helping people feel confident during one of life's biggest decisions.
